Pikachu is one of the main characters of Pokemon anime and certainly is much loved in Japan.
To proof this, recently a festival dedicated to this popular character has been held at Minato Mirai, Yokohama. There are large inflatable doll erected and a car tuned to the color and shape of the mascot being showed on the streets. Some crowd did not hesitate to wear a Pikachu-shaped visor to join in the fun as well.
Besides this public exposure, Pikachu is a character that is present in the daily life of Japanese people, which frequently being used as a publicity stunt in various ways, most recently as the Japan’s national soccer team’s mascot for FIFA World Cup 2014.