Pikachu at Yokohama

Pikachu is one of the main characters of Pokemon anime and certainly is much loved in Japan.


A giant inflatable Pikachu doll.


Many Pikachu in line at Minato Mirai, Yokohama.


Many children waving one of their favorite characters.


Pikachu shaped car.

To proof this, recently a festival dedicated to this popular character has been held at Minato Mirai, Yokohama. There are large inflatable doll erected and a car tuned to the color and shape of the mascot being showed on the streets. Some crowd did not hesitate to wear a Pikachu-shaped visor to join in the fun as well.


Pikachu in a stall in a traditional summer party.


Pikachu on an advertising banner.

Besides this public exposure, Pikachu is a character that is present in the daily life of Japanese people, which frequently being used as a publicity stunt in various ways, most recently as the Japan’s national soccer team’s mascot for FIFA World Cup 2014.


About Jose

Jose from Barcelona is working as a photo & video editor.

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